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Free marketing courseware collections

Marketing combines many different aspects of business, including advertising, budgeting, communication, research, business technology, international business and coming up with a business plan. Successful marketing professionals make use of their excellent analytical skills, as well as their creative talents, to evaluate the current trends, politics, economic situations and cultural issues that drive consumers. Marketing departments also need to understand the limitations and capabilities of their own companies and their competitors by researching budgets, different advertising medium, technology, international markets and more. This list of courses, including classes from MIT, The Open University, University of California - Irvine, and Kutztown University of Pennsylvania, introduces to e-marketing, marketing strategy, effective marketing communication, market research, and cultivating profitable relationships with consumers. Certain classes are available in languages besides English, including Spanish, Chinese and Portuguese.

Marketing majors pursue a variety of career options after graduation. From sales managers to advertising managers to brand and product managers to public relations, and even working in specific marketing niches like real estate or hospitality, marketing majors have a competitive, far reaching skill set that is attractive to many industries and professions. Other career paths include online retail, non-profit marketing, entrepreneurship, consulting, working in a large advertising firm, and working for an in-house marketing department for a company. Skills required for these jobs include excellent writing and editing skills, good speaking and oral communication skills, a creative mind and a solid understanding of general business principles.

  • Marketing Communications as a Strategic Function [The Open University] - This course focuses on "the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix."
  • Creating Buzz: Small Business Marketing [Kutztown University of Pennsylvania] - Find out how to get the word out about your small business with this course.
  • Market Insight and Research [Kutztown University of Pennsylvania] - Learn how to analyze market data, research the competition, evaluate your target audience and more in this course.